When it comes to bridal beauty on the East End, the styles brides choose often reflect the setting itself—natural, timeless, and never overdone. To better understand how those trends take shape, we spoke with Nikki Favata, owner of Ink & Ivy, who works with couples across the Hamptons, Montauk, and the North Fork.
When brides picture their wedding look on the East End, one word often comes to mind: effortless. According to Ink & Ivy owner Nikki Favata, bridal hair here is defined by soft, natural elegance—never overdone, always timeless. “Right now, we’re seeing more natural looks—soft waves, loose curls, sleek styles, or boho updos. It’s elegant, but it still feels relaxed,” she says.
Influenced by Setting & Season
For Nikki, the setting plays a subtle but undeniable role. “From Montauk’s hippie beach vibes to the sophistication of the Hamptons or the vineyard romance of the North Fork, the styles always reflect the surroundings,” she explains. Think breezy curls at a Montauk beach ceremony, polished buns for Hamptons soirées, or romantic waves among the vines. Seasonal elements like humidity or sea air are always part of the conversation, many stylists will offer touch-up services and prep strategies to ensure hair lasts through the night.
Confidence Comes First
Above all, Nikki believes a bride’s look should feel personal. “Consultations are key,” she shares. “The trial is where we talk through everything, so brides leave confident and secure in their look. At the end of the day, it’s about what makes them feel most beautiful—not what anyone else thinks. ”That philosophy ensures every style feels uniquely hers—a reflection of the bride’s individuality, personality, and story.
Bridal Party Beauty
Bridesmaids and mothers of the couple follow similar trends—soft waves, half-ups, and boho-inspired buns dominate, with individuality often shining through. Some brides prefer to coordinate the group’s look, but Nikki finds most East End bridal parties embrace variety, letting each person wear a style that feels natural to them. The result? Cohesion without rigidity, and an effortless, dimensional look in photos.
Styles That Last
Wedding days are long, and hair has to hold up from “I do” to the final song. “Extensions and proper prep make a huge difference in longevity,” Nikki says. Her kit always includes essentials like texture powder puff spray and Kenra 25 hairspray for all-day staying power. The key is creating a style that’s as practical as it is beautiful.
According to Nikki Favata, the key to East End bridal hair is balance. It’s never about over-styling, but about creating something that feels effortless, secure, and true to the bride. The result is hair that looks polished yet natural—timeless enough to outlast trends, and practical enough to last through the final toast.
